DHSBA EXPERT GUIDE

STEP ONE: EMAIL CONFIRMATION

Once we receive your payment, we will confirm your business category is open, your account will be set up, and you will receive an email with a unique PROMOCODE your guests can enter to REGISTER FOR FREE. If they say they’re having problems finding the promocode, please share this video with them…

STEP TWO: INVITE GUESTS TO THE EVENT

Your expert/sponsorship bundle includes five (5) VIP passes. Please ensure your VIP tickets are used.

STEP THREE: JOIN OUR FACEBOOK GROUP

Be sure you have joined the DHSBA FACEBOOK GROUP, give us some interaction, and ensure notifications are on to see our post thanking you for serving as one of our experts. We’ll try to tag you also to garner more attention!

STEP FOUR: SUBMIT YOUR LOGO & AD

Please send your logo and banner ad information at least 2-3 business days before the event by email us with the subject line DHSBA EXPERT. Here’s what we’ll need:

  • YOUR LOGO — Please provide a graphic that measures 292×120 pixels
  • POP-UP AD — Please provide either a 435×300 pixel graphic or a youtube video URL. The image or video that you supply should be an irresistible offer — something that will compel them to click on the button and through to your website and ideally be free with zero risks. Need help in creating a compelling offer? Call Sue Sutcliffe at 1-800-579-9253.
  • CALL TO ACTION BUTTON — Please provide up to 30 characters of text you want on your button
  • CALL TO ACTION BUTTON LINK — Please provide the URL of your offer

If you’re not sure how to create a graphic with specific dimensions, here’s a video to show you how.

STEP FIVE: PREPARE AN INTRODUCTION

You will be invited to the stage to introduce yourself. You will have 30-seconds to do this which is not a lot of time, so we suggest you prepare and memorize a script that not only clearly communicates your expertise and how you can help but also give them an incentive to visit your table and click on your logo to get your special offer. We will record your introduction and share it with you. Please familiarize yourself with the World Event Center Speaker Guide in advance.

STEP SIX: PREPARE YOUR DIGITAL TRADE SHOW BOOTH

While at your table, you will be able to share your screen or a whiteboard while you meet and greet visitors. You could simply share pages from your website, or have a youtube playlist or PowerPoint showing what you do.

STEP SEVEN: ARRIVE ON TIME AND STAY UNTIL THE END

It doesn’t look good on any of us when a branded table sits empty, so please be sure to arrive on time and stay until the end of the event. If this is not possible, please be sure to send someone in your place.

QUESTIONS?

Call 1-800-579-9253 and ask for Sue Sutcliffe or send email.